For local & service business
Marketing built to the standard national brands pay for.
Between opening, staffing and ordering, marketing gets done at eleven at night or not at all. So the site is a few years old and the regulars who love you never hear from you on purpose.
I've spent my career doing this work as a full-time operator at brands with real budgets, and I do it hands-on. Same attention, for the business down the street, with every dollar pointed at what actually returns.
Book a free audit callWho I work with
Roughly in the order I see them most.
Sound familiar?
One person for the plan and the build.
You don't need an agency retainer and a separate web developer and a consultant to tie them together. I write the strategy, build the site, run the ads and set up the email, and I do it having managed budgets many times the size of yours. Every dollar and every hour gets allocated to what actually returns.
Let's build it properly
Pick one piece or the whole system. You own it either way.
A marketing plan you can actually run
Where the money goes, in what order, and what each thing should return. Written against your real goals and your real budget, in language your team can execute from after I hand it over.
A website that works
Wireframes, UX, copy and the live build, on Shopify or otherwise. Fast, clear, easy for you to update yourself, built for search and conversion rather than for awards.
Paid media, set up and run
Meta, Google and TikTok built around what you actually sell and run against real numbers, with reporting you can read in five minutes rather than a dashboard nobody opens.
Loyalty, email and SMS
What turns a first visit into a habit: automated flows, offers with actual margin in them, and a list you own outright rather than rent from a platform.
CRM and customer data
One place your customers live, set up properly, so bookings, orders and follow-up stop living in someone’s head or a spreadsheet only one person understands.
Operational efficiency
The unglamorous part: the tools you pay for and do not use, the double entry, the manual steps, the reporting nobody trusts. Straightened out so marketing has something solid underneath it and your hours go to the work that pays.
Local search and reviews
Showing up when someone nearby searches for what you do: maps, listings, reviews and the site content behind them. Usually the cheapest customers you will ever get.
See it in action
Designed and built by me, not handed to an agency.
Mad Priest Coffee
Full-scope fractional CMO for a coffee shop and roastery: site rebuild, a new subscription channel, a platform migration and restructured pricing. Conversion and subscription revenue up, bounce rate down.
madpriestcoffee.com →Agave Products
A new-to-market outdoor bag brand. Brand strategy, positioning and a complete website build for the launch.
agave-products.com →Drip EZ
A complete Shopify relaunch for a national outdoor cooking brand, led while I was CMO, with sole accountability for conversion, AOV and merchandising.
bbqdripez.com →Let's fix the thing that's costing you customers.
Start with a free audit call. I work with all budgets, so tell me what you're working with and I'll tell you what's possible.
Book a free audit call