Fractional CMO · Growth · Ecommerce · Amazon
A coach who still plays.
Most consultants hand you a strategy and leave the doing to someone else. I write the plan and then run it, in the accounts, in the platform, in the numbers.
I'm Racheal. Twelve years as a full-time operator at consumer brands, most recently a CMO owning the entire growth engine. Now I bring that to a small number of businesses at a time, and treat each one like my own.
Book a free audit call
CMO of a fast-scaling DTC brand
Multi-million dollar media budgets
Amazon channels launched from zero
Strategy and execution, from the same person.
Most engagements need both, and splitting them across a consultant and an agency is where plans go to die. I've spent my career doing them together.
The coach
Sets the strategy, the budget and what each channel owes the business
Sits in on decisions well past marketing: pricing, inventory, cash flow
Builds the team, the hiring plan and the operating rhythm
Reports it plainly to founders, executives and boards
The player
In the ad accounts across Meta, Google, TikTok and Amazon
Building the site, the landing pages and the checkout
Writing the emails, the flows and the offers
Doing the day-to-day when the day-to-day is what you need
Bring me in as whatever you're missing.
The range is the point. Twelve years across DTC, Amazon, wholesale, retail and service businesses means I've usually done the thing you need, in a category close enough to yours.
A dedicated paid media strategist
Someone senior actually in the accounts, buying against contribution margin rather than platform ROAS.
A fractional head of marketing
Full ownership of strategy, budget and team, without a full-time C-suite salary.
An operations rebuild
Fulfillment, martech, reporting and process, straightened out so marketing has something solid underneath it.
A product or brand launch
Positioning, go-to-market and the creative pipeline, from blank page to live and selling.
A budget that has to stretch
Limited dollars and limited hours, allocated to what actually returns. This is most of what I do.
A second opinion you can trust
A short sprint when you need senior judgment on one decision, not an ongoing retainer.
Start here
A free audit call.
Show me what you're working with and I'll walk you through what I'd fix first. Live, so you can push back. No deck, no pitch, no obligation.
Book the callWe can look at
Paid media: what works, what quietly wastes money
Your website, and where conversion leaks
Amazon listings and campaign structure
Email, SMS and retention, or the lack of them
Or bring your biggest problem and we scope it live
For DTC & ecommerce brands
One senior person across acquisition, retention, Amazon and the site, holding the strategy and doing the work.
For local & service business
A real website and marketing that brings people back, stretched to get the most out of every dollar you spend.
Tell me what's stuck. I'll tell you straight whether I can help.
I work with all budgets, and I'd rather scope something honest than sell you a retainer you don't need.
Book a free audit call